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Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire men's lifestyle that includes footwear, bags, belts, and EYEWEAR, as well as Converse by John Varvatos and many other fashion accessories. 

 His eyewear collection echos tough, but tailored touches that have made Varvatos a force to be reckoned with.

The four iconic hallmarks that represent the brand include John Varvatos' initials, a crown, a guitar, and a shield displaying the company's founding date. These hallmarks, which appear on fragrance bottles, accessories, and the limited edition Chrysler, also lend their hip vibe to temples and temple tips throughout the eyewear collection. The Varvatos double V stitching, found everywhere in JV's world from footwear to leather goods, appears as an etching in the corner of the sun lenses. 

His Eyewear Collections Include:

Contemporary styling, integrated customized spring hinge and real leather inlay


Ornamental detail, tooled filigree, refined, heritage silhouettes and fleur de lis detailing


Crafted guitar hinges, rich handmade acetate, beveled inner temple and coated hinge screws


Polarized sun lenses, contoured endcap with coated screw, custom rivet hinge and custom wire core